João Joanaz de Melo graduated and holds a PhD in Environmental Engineering. He is an Assistant Professor at the New University of Lisbon, Portugal, conducting teaching, research and consultancy on ecodesign, impact assessment, energy efficiency, sustainability and economic instruments for environment. He has supervised applied research in cooperation with business involving over 200 partnerships. He authored the popular science book “What is Ecology” and 228 scientific papers, of which 98 international. Ever a lover of Nature, he was one of the founders and served as president of GEOTA, a national environmental NGO.